Hair, restored
by nature.
Argan, moringa and hydrolysed silk — a sulphate-free ritual that brings dry, tired hair back to life.
Clear skin,
honest formulas.
Our Acne Control Face Wash with niacinamide, zinc PCA, salicylic acid and green tea. Sulphate-free, soap-free, pH balanced.
Made for
Indian hair.
Four focused rituals for dandruff, hair fall, dryness and oily scalp — each a matching oil, shampoo, conditioner and mist.
Begin with what you need.
Every ELFEN formula starts with a concern — not a trend. Choose your world.
Targeted care, one concern at a time.
Dandruff
Calm a flaky, itchy scalp with peppermint, brahmi and neem.
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Hair Fall
Strengthen roots and support growth with rosemary, hibiscus and keratin.
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Dry & Damaged
Bring back softness and shine with argan, moringa and silk.
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Oily Scalp
Reset an oily scalp with witch hazel, tea tree and neem.
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The bestsellers.
Four steps. One routine that works together.
Each range pairs an oil, shampoo, conditioner and mist made for the same concern — so every step builds on the last.
Anti-Dandruff Conditioner
Smooth through mid-lengths and ends; rinse.
Vitalizing Hair Oil
Massage into the scalp; leave on for at least an hour.
Vitalizing Conditioner
Smooth through lengths; rinse after 2–3 minutes.
Rejuvenating Hair Oil
Warm a few drops and work through scalp and lengths.
Rejuvenating Hair Mist
Mist over damp or dry hair to smooth and tame frizz.
Rebalancing Conditioner
Apply to lengths only, away from the roots; rinse.
“Your hair tells your story — your hustle, your calm, your identity.”
ELFEN brings globally formulated, plant-based care for Indian hair and skin concerns. No sulphates, no shortcuts — just ingredients chosen for what they do.
Clean where it counts.
Sulphates in our shampoos and face wash.
Concern-led hair ranges, each a complete routine.
Plant-based actives in our hair oils.
For coloured and bleached hair.
A ritual, beautifully boxed.
Our signature patterned gift boxes — sets of two, three or four — for birthdays, weddings and every thank-you in between.
Shop giftingBuild your own routine.
How to get the most from your ritual.
Oil before you wash
Massage your ELFEN oil into the scalp an hour or two before shampooing — or overnight for dry, damaged hair.
Shampoo the scalp, condition the ends
Focus shampoo where oil and buildup live — the scalp. Keep conditioner on mid-lengths and ends.
Be consistent
Use the same range for a few weeks. Concern-led formulas work best when every step pulls in the same direction.