Anti-Dandruff Ritual Trio
The three-step ritual for a calm, flake-free scalp.
The Rejuvenating Ritual
Argan, moringa and hydrolysed silk in a sulphate-free routine that brings dry, tired hair back to life.
Clear Skin, Honest Formulas
Niacinamide, zinc PCA, salicylic acid and green tea. Sulphate-free, soap-free and pH balanced.
Made for Indian Hair
Four focused rituals for dandruff, hair fall, dryness and oily scalp.
“Our shampoos and face wash cleanse without sulphates — so your scalp and skin keep the oils they need.”
“Brahmi, neem, rosemary, moringa, argan, green tea — every formula is built around plant actives chosen for what they do.”
“Four hair rituals and one skin ritual. Each product is made to work with the others in its range, so every step builds on the last.”
“Formulated for Indian hair, Indian water and Indian weather — and made right here at home.”
Shop by Concern
Start with what’s bothering your scalp, hair or skin.
01SCALP & HAIR
Flakes · itchy scalpDandruff
Persistent flakes, itch, or irritation that returns between washes.
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02SCALP & HAIR
Greasy roots · buildupOily Scalp
Roots that feel greasy or flat soon after washing, with lingering buildup.
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03SCALP & HAIR
Thinning · weak rootsHair Fall
More shedding than usual, a thinning part, or fragile strands that snap.
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04SCALP & HAIR
Shape · definitionCurls
Curly textures can lose definition, feel dry, or tangle more easily.
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05SCALP & HAIR
Frizz · split endsDry & Damaged
Rough, frizzy lengths, split ends, and hair that tangles easily.
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06SKIN
Breakouts · marks · shineAcne & Oil Control
Recurring breakouts, excess shine, or marks left behind after acne.
Explore range →Shop Best Sellers
Plant-powered, sulphate-free care for hair and skin.
Acne Control Face Wash
Clarifying daily cleanser for breakouts, marks and excess oil.
Vitalizing Hair Oil
Rosemary, hibiscus and onion seed oil for stronger roots.
Rejuvenating Complete Ritual
The complete repair ritual, finished with a smoothing silk mist.
Complete routines, better value
Shop all rituals →A Ritual for Every Concern
Complete sets, made to work together for less.
Rejuvenating Ritual Trio
Oil, shampoo and conditioner to soften, repair and add shine.
Anti-Dandruff Ritual Trio
The three-step ritual for a calm, flake-free scalp.
Anti-Dandruff Complete Ritual
All four anti-dandruff essentials, from pre-wash oil to scalp mist.
Rejuvenating Complete Ritual
The complete repair ritual, finished with a smoothing silk mist.
A thoughtful gift
A Better Way to Gift
Our signature patterned gift boxes bring together two, three or four ELFEN essentials — ready for birthdays, weddings and every thank-you in between.
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Your hair, your ritual
Build Your Ritual
Answer three quick questions and we'll match you to your routine.
Find Your Ritual →ELFEN on You
See our formulas in action. Follow along @elfenindia.
The Acne Control Face WashNiacinamide · Zinc PCA · Salicylic acid
Rebalancing for oily scalpsWitch hazel · Tea tree · Neem
Dry & damaged? Meet RejuvenatingArgan · Moringa · Silk
A sulphate-free latherGentle on scalp and colour
Vitalizing for hair fallRosemary · Clove · Keratin
Clear skin, every daySulphate-free · Soap-free